Why is a pathology trending? 

Research and design project conducted over the past year as part of the MA in Information Design at Design Academy Eindhoven

A Movie &
Director's Notes

This project emerges as both a film, 'Y'all Got ADHD,' and Director’s Notes that illuminate the theoretical framework behind its creation.

InfoHuntress, a graphic designer armed with a fresh self-diagnosis of ADHD and a dubious ally named Freudly, dives headfirst into the absurd world of a society obsessed with self-diagnosis, productivity, and doomscrolling. Together, they peel back the layers of a fever dream set against the backdrop of a Cognitive Capitalism Company (CCC).

A large digital screen hanging in an industrial space, displaying a woman with closed eyes and flowing blue hair, with an overlay of social media elements and a message about plans to hang out tonight.

PREVIEW

THE CAST

Portrait of a woman with long dark hair, partially lit by soft blue and natural light, standing near a window with white curtains.

InfoHuntress

InfoHuntress represents information overload. She personifies collective doom in the face of seductive technology and the crushing realities of life.

Many resonate with what is perceived as ADHD symptoms, perhaps unknowingly attributing signs of digital overload, a pervasive sense of doom, and compulsive scrolling to this condition.

Older man with a white beard and slicked-back hair wearing black sunglasses, a black suit with red trim, and holding a cigar, sitting on a red leather armchair against a red background.

Freudly

Freudly has a bone to pick with formal institutions. He weaponizes Freudian wit against the very institution that birthed him. 

As traditional psychology fails to keep up with fast technological and societal changes, many are considering self-diagnosis and alternative narratives to understand their experiences. He's here to shake up the formal psychotherapy establishment and score some points for team "Neurodivergence."

A man and woman dressed in business suits standing in a data center with rows of server racks illuminated with green lights.

CCC

Cognitive Capitalist Company (CCC) embodies the values of post-Fordism, focusing on flexibility, multitasking, and constant optimization.

The relentless emphasis on maximizing productivity in the workplace and beyond has transformed our lives into a never-ending race. This systemic push plays a significant role in the widespread recognition of ADHD symptoms.

Relate?

Have you ever felt disinterested or bored?
Do you ever find yourself multitasking?
Is your attention spread thin?
If so, this is because you Y'all got ADHD 💙

💙 COMING SOON

💙 COMING SOON

A person holding a transparent binder with multiple plastic sleeves containing a booklet titled "Y'all got a dad," featuring a graphic of bright streaks of light and a dark sky.

This project is currently on show at Kazerne at Eindhoven, NL and at the Ultimate Megamix in Amsterda, NL

More shows coming soon.
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